Friday, September 23, 2011

A New Beginning



Sotto Zero fans, this past two and half years have been some of the best years in my life.

I have met many great people thanks to these blue walls and the passion that Carolyn, my family and I have put into creating our delicious Gelato and Sorbetto; I enjoyed every one of your smiles, the ravishing comments and the support you all provided us.

It is with true disappointment that today I inform you we will no longer be serving you out of this location.
Sotto Zero is growing, thanks to all of you, and we are no longer able to maintain current operation out of this facility.  I have found myself spending this last season attempting to figure out a solution, a way to make it all work out and try to keep North Arlington open while our Wholesale operation is run from a different location, with no other solution than, temporarily, step away from the retail scene and concentrate on growth and expansion of our brand.

Just like with any tough decision in life, “what school should I go to?” “what should I major in?” “should I marry this guy/gal?”, this has been tormenting me for almost a year but I am happy to announce that as of today at 11:30 AM we are official vendors at Whole Foods Market and that soon you’d be able to purchase our products from any of their stores in the Tri-State Area.

We will be moving to a Facility in Bergenfield, NJ which is currently being remodeled to fit NJ State and FDA requirements and will serve as our production and distribution point for our North East Market and the hub for our planned National expansion.

Our goal is to make our gelato and sorbetto not only available at Whole Foods Market and Corrado’s Market but to be present in Kings Supermarkets, Stop and Shop, A&Ps and Food Emporiums as well as small gourmet grocers that can appreciate the harmonious simplicity of our creations.

You will still be able to find our products at local restaurants and catering halls as well as event we’ll hosting throughout the calendar year. Please follow our progress by visiting: Sotto Zero USA as well as our Facebook Page.

Through our re-vamped site you can also purchase pints that would be shipped out directly to you in case you don’t want to take the ride to the supermarket. (I know it’s not the same…but it’s better than nothing! :) )
This is not a farewell but a simple good bye for now, see you soon!

Giorgio

PS: DON’T FORGET THIS FRIDAY 09/23/2011 FROM 3:00PM TO 6:00 PM WE ARE SAYING GOODBYE TO SUMMER. COME ON BY AND ENJOY A FREE CONE OF GELATO OR ICE CREAM ON US!!!