SOTTO ZERO USA

SOTTO ZERO ANNOUNCES NEW PARTNERSHIP

2012-01-31T15:23:00.000-08:00

FORIMMEDIATE RELEASE

January31, 2012

SOTTOZERO USA ANNOUNCES NEW PARTNERSHIP

Fairview, NJ- Sotto Zero USA is proud to announcethat it has formed a Partnership with published author and Food Network ChoppedChampion Chef Eric LeVine, to workon a project to be announced in the Spring of 2012.

Starting at age 11, Eric had shown aninterest in foodservice when working for a caterer. Fanning that spark, Eric’sgrandfather sent him to France, at the age of 14, to work under Chef Jean Louisat La Maison in Lyon where he learned how to finesse the romance of a dish. Twoyears later, he was “shipped” to Florence to work under Chef Giovanni Brunellowhere he learned how to infuse passion and robust flavor into his cooking. Brunellothen put him on a plane to Tokyo to work with Chef Lee Ho where he learnedhowto marry old-world practices with modern cuisine.

Returning to the U.S., Eric attended the CulinaryInstitute of America. From there he worked in many notorious restaurants culminatingin him becoming the Chef de Cuisine at the famed Marriott Marquis in New YorkCity.

The JamesBeard Foundation, world famous for re-establishing the American way ofcooking and the technique of using only fresh, indigenous ingredients,recognized Chef Eric for his contributions to the gastronomic culinary scene inthe United States and nominated him for Outstanding Chef of Year. Inaddition, Chef Eric was also invited for the third time to host adinner at the James Beard House in New York for the Great Regional Chefs ofAmerica Series, the first catering chef to be given this prestigiousopportunity.

The superlatives continued when TheInternational Chef’s Association named Chef Eric Creative Caterer of the Yearand Chef of the Year – the only American chef to receive that distinction.

With Chef Eric joining on our side we planto continue our expansion into the Frozen Dessert Market and increase ourcurrent product offerings.

ABOUT SOTTO ZERO USA:

Sotto Zero is a Frozen Dessert Manufacturing company thatspecializes in the production of Artisanal Gelato and Sorbetto based out ofFairview, NJ. With a fast growing customer base, Sotto Zero’s clients includeplaces such as: Whole Foods Market, Corrado’s Market, Greenberry’s, 340 Grill,Dozzino, Hoboken, Terrazza, Upstairs, Nanina’s in the Park, Park Savoy, KafeNeo as well as working with local celebrities and supporting local events.

For information onthis Press Release or the company please contact:

Manuel Klinar

Director of Marketing

125 Broad Avenue, Suite A3

Fairview, NJ 07020

201-540-9704

Manuel.klinar@sottozerousa.com

2011-11-05T07:06:00.000-07:00

FOR IMMEDIATE RELEASE

November 5, 2011

SOTTO ZERO USAANNOUNCES NEW POSITIONS IN THE COMPANY

Fairview, NJ- As Sotto Zero USA expands, and our market increasesto include the entire Tri-State Area, there are some changes that we wish toannounce.

We like to welcome Robert Verdino as our new operatingpartner. Robert is the owner of Dozzino Hoboken, (www.dozzino.com) and he will assume theposition of Director of Sales and as such he will be the main driving forcebehind our expansion on both a regional and national level. Robert has anextensive background in marketing and sales and will be a crucial addition tothe Sotto Zero team.

Manuel Klinar will be making a lateral move as our newDirector of Marketing. His responsibilities will include event planning,marketing campaigns and will ultimately be responsible for any PR contact thatSotto Zero will be faced with. His myriad of contacts in the food industry andinnovative marketing skills will be beneficial to the overall direction ofSotto Zero.

As changes are necessary to maintain a competitive positionin the market and become bigger and stronger, please rest assured that ourcommitment to excellence and will never be compromised and we will strive toremain true to our mission to create delicious gelato made with the bestnatural ingredients available while maintaining the standards that we have setfor ourselves since our inception.

ABOUT SOTTO ZERO USA:

Sotto Zero is a Frozen Dessert Manufacturing company that specializesin the production of Artisanal Gelato and Sorbetto based out of Fairview, NJ.With a fast growing customer base, Sotto Zero’s clients include places such as:Whole Foods Market, Corrado’s Market, Greenberry’s, 340 Grill, Dozzino, Hoboken,Terrazza, Upstairs, Nanina’s in the Park, Park Savoy, Kafe Neo as well asworking with local celebrities and supporting local events.

For information on this Press Release or the company pleasecontact:

Manuel Klinar

Director of Marketing

125 Broad Avenue, Suite A3

Fairview, NJ 07020

201-540-9704

Manuel.klinar@sottozerousa.com

A New Beginning

2011-09-23T10:01:00.000-07:00

Sotto Zero fans, this past two and half years have been some of the best years in my life.

I have met many great people thanks to these blue walls and the passion that Carolyn, my family and I have put into creating our delicious Gelato and Sorbetto; I enjoyed every one of your smiles, the ravishing comments and the support you all provided us.

It is with true disappointment that today I inform you we will no longer be serving you out of this location.

Sotto Zero is growing, thanks to all of you, and we are no longer able to maintain current operation out of this facility. I have found myself spending this last season attempting to figure out a solution, a way to make it all work out and try to keep North Arlington open while our Wholesale operation is run from a different location, with no other solution than, temporarily, step away from the retail scene and concentrate on growth and expansion of our brand.

Just like with any tough decision in life, “what school should I go to?” “what should I major in?” “should I marry this guy/gal?”, this has been tormenting me for almost a year but I am happy to announce that as of today at 11:30 AM we are official vendors at Whole Foods Market and that soon you’d be able to purchase our products from any of their stores in the Tri-State Area.

We will be moving to a Facility in Bergenfield, NJ which is currently being remodeled to fit NJ State and FDA requirements and will serve as our production and distribution point for our North East Market and the hub for our planned National expansion.

Our goal is to make our gelato and sorbetto not only available at Whole Foods Market and Corrado’s Market but to be present in Kings Supermarkets, Stop and Shop, A&Ps and Food Emporiums as well as small gourmet grocers that can appreciate the harmonious simplicity of our creations.

You will still be able to find our products at local restaurants and catering halls as well as event we’ll hosting throughout the calendar year. Please follow our progress by visiting: Sotto Zero USA as well as our Facebook Page.

Through our re-vamped site you can also purchase pints that would be shipped out directly to you in case you don’t want to take the ride to the supermarket. (I know it’s not the same…but it’s better than nothing! :) )

This is not a farewell but a simple good bye for now, see you soon!

Giorgio

PS: DON’T FORGET THIS FRIDAY 09/23/2011 FROM 3:00PM TO 6:00 PM WE ARE SAYING GOODBYE TO SUMMER. COME ON BY AND ENJOY A FREE CONE OF GELATO OR ICE CREAM ON US!!!